What is link building and Why is link building important?

Link building (also written as link building and link building) refers to the process in which external websites link to your website, or internal links are created within your own websites. Automated Link building building with Rankerx review is a method for search engine optimization (SEO), which is assigned to the area of ​​off-page optimization.

The techniques in link building are used to optimize the placement of a website in Google or other search engines.

Various factors are crucial in search engine optimization. On the one hand, what is important is what happens on the website itself. It should be ensured that a website is technically well designed ( technical SEO ) and that the content of a website is of high quality, relevant, and well-optimized ( on-page SEO ). In addition, it should be noted what is done outside of the website (off-page optimization ). This includes how the link structure is structured, ensuring that traffic from other relevant pages is directed to your own website.

Understand link building and off-page optimization

Link building can be a time-consuming and difficult process as not every link or backlink (link to your page) is of the same quality. Nowadays, link building for internet marketing is essential to be successful online.

Until today, at the beginning of 2018, a lot has been written about link building, a definition has been attempted, or various shorter articles have been written about link building. Complete instructions with a holistic overview and useful tips were missing. Until now!

In this guide, we explain everything you should know about link building and show you how you too can become a link builder and thus create high-quality backlinks.

Link building. Why is link building important?

Google pays a lot of attention to the inbound links a website receives from other websites.

The number and, above all, the quality of the backlinks to a domain created by the link building are together one of the three most important ranking factors for Google and other search engines. These parameters play an important role in evaluating a website when it comes to ranking the website high or low in the search results for various keywords.

You should know about the broken link building.

Links serve as signal generators for the search engine.

You can compare the signals from link building with your everyday work situation. Suppose you start at a company and get outstanding results. If none of your new colleagues notices this and doesn’t pass on it internally, nobody knows how good you are and may not get the recognition you deserve.

However, if your colleagues and superiors report at meetings how good your results are, this will send a signal about what can potentially lead to a promotion. This will likely make your job more popular with your manager.

Even if this example is quite striking, it works similarly with links and search engine optimization. The theory and its thoughts are that a website becomes more important the more views a page receives from different websites in an industry.

A domain with many high-quality inbound links, also known as backlinks, is rated better in Google than a website with fewer high-quality backlinks.

What are backlinks, and why are they important in SEO link building?

A backlink is a reference (in the form of a hyperlink) from an external website to your own website.

When a website refers to another website, it means that the third-party website is relevant to your own website for one or more reasons. The reference can, for example, be used for additional information on a specific topic or placed as a source reference.

A backlink can also be viewed as a rating that a website receives. Many ratings have a positive influence on the position in the search results. Backlinks are, therefore, the PR and marketing of your website in Google.

What is a link?

A link (or hyperlink ) is a link from one place to another place on the Internet. When someone clicks on a hyperlink, they are directed to a new information path. Links connect different websites and the Internet with one another.

The anatomy of a link. In other words, what is a link in HTML?

To understand link building and work as a link builder yourself, it is necessary first to understand the basics of what a link looks like and how a backlink is created.

Opening: A hyperlink begins with an anchor tag (< a ), indicating search engines that a link will now follow.
Reference: The href attribute indicates the position of the links. The text in the quotation marks determines the URL to which the link refers:

(href = “https://www.marketinglenses.nl/linkbuilding“).
Anchor text: The anchor text (also: anchor text) is the text that is displayed in the clickable part of a link.
This allows you to give both visitors and search engines an idea of ​​which topic the linked page refers to (> link building <).

Closure: The link is closed by the closing tag of the anchor element (/ a >).

Differentiation: dofollow and nofollow

As described above, there are two different types of links. By default, the link does follow (and looks like described above). In response to spam techniques for search engine optimization (more on this later), the nofollow tag was also introduced.

With no follow links, web admins can ensure that a reference to another page is sent from their website through link building but that no PageRank (or link juice) is lost here.

In other words: Google does not assign a value to a link with a rel = Nofollow attribute in the HTML element, as it does with a normal link.

In forums or blog comments, you can expect that no-follow links will be automatically sent there.

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